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Unlock Extraordinary Experiences for Your Guests with Airbnb Icons

Unlock Extraordinary Experiences for Your Guests with Airbnb Icons

Have you ever dreamed of stepping into the worlds of your favorite celebrities or immersing yourself in iconic movie scenes? Well, dream no more! Airbnb is revolutionizing the travel industry once again with the introduction of Icons—a new category of extraordinary experiences hosted by the biggest names in music, film, television, art, sports, and more.

What Are Airbnb Icons?

Icons are not your typical Airbnb experiences. They transcend ordinary travel adventures by offering guests the opportunity to delve into realms that once existed only in their imagination. Imagine spending the night in the Up house, exploring the Ferrari Museum, or hanging out with Kevin Hart. These are just a few examples of the extraordinary experiences that Icons bring to life.

A World of Imagination, Now at Your Fingertips

With Icons, Airbnb is on a mission to inject more magic into the real world. As life becomes increasingly digital, the desire for authentic and unforgettable experiences grows stronger. Icons fulfill this desire by offering guests the chance to create memories that will last a lifetime.

Brian Chesky, Airbnb's co-founder and CEO, sums it up perfectly: "Icons take you inside worlds that only existed in your imagination—until now."

How It Works

Icons are prominently featured in their own category right on the Airbnb homepage, making it easy for guests to discover these extraordinary experiences. Most Icons are free, and all are priced under $100 USD per guest, ensuring accessibility for travelers of all budgets.

A countdown timer displays the time until each Icon goes live, building anticipation and excitement among potential guests. Guests can request to book their desired Icon directly through the Airbnb app. Those lucky enough to be selected will receive a digital golden ticket, granting them access to an experience unlike any other.

In 2024, more than 4,000 golden tickets will be available, offering travelers countless opportunities to unlock extraordinary adventures around the world.

How Hosts Can Take Advantage

As a vacation rental host, you may be wondering how you can leverage Airbnb Icons to promote your property to guests. Here are a few tips:

  • Create Themed Experiences: If your property has a unique theme or distinctive feature, highlight it in your listing. Emphasize how staying at your property can complement the extraordinary experiences offered by Icons.
  • Offer Special Packages: Consider creating special packages or add-ons that enhance the guest experience. For example, you could offer a movie night package complete with popcorn and a selection of classic films, inspired by the cinematic Icons available on Airbnb.
  • Highlight Nearby Attractions: If your property is located near an Icon or offers easy access to iconic landmarks, be sure to mention it in your listing. Guests may be drawn to your property for its proximity to these extraordinary experiences.
  • Emphasize Value: While Icons offer incredible experiences, they often come with a hefty price tag. Highlight the affordability and value of staying at your property compared to the cost of participating in an Icon.


As a vacation rental host, you have a golden opportunity to leverage Airbnb Icons to elevate your guests' experience and attract more bookings to your property. With Icons, you can offer your guests access to extraordinary adventures that will leave them with memories to cherish for a lifetime.

So don't wait any longer. Start incorporating Airbnb Icons into your marketing strategy and watch as your bookings soar.