For decades, the traditional concierge desk was the heart of hospitality—handing out maps, recommending restaurants, arranging transport, and trying (often desperately) to remember guest preferences.

But today’s guests expect more:

  • Instant answers. 24/7 support.
  • Personalized recommendations.
  • Seamless upgrades.

And they expect it before they even think to ask.

Human teams alone can’t deliver that level of consistency at scale.

That’s why the industry is shifting from manual concierge service to Agentic AI Concierge systems that think, adapt, and execute—transforming every interaction into an opportunity for better service and higher revenue.

And leading that shift is Jurny’s Agentic Intelligence (NIA).

 

 

The Problem With “AI Concierge” As Most Platforms Describe It

Most PMS platforms promise AI-powered messaging or automated replies.
But here’s the truth:

Templates aren’t intelligence.
Chatbots aren’t strategy.
Automated replies don’t grow revenue.

Guests don’t need another bot that replies,
“Let me look into that for you.”

They need recommendations that make sense.
They need timing that feels natural—never forced.
They need a system that understands context, intent, and opportunity.

That’s what Agentic AI brings to hospitality.

 

Jurny's Agentic AI Concierge: Built for Execution, Not Just Replies

NIA, Jurny’s Agentic AI operating system, doesn’t just answer questions—
it identifies revenue moments and takes action.

While other “AI tools” stop at messaging, NIA moves the guest journey forward.

Here’s how:

 

1. Predictive Upsells Based on Behavior, Not Guesswork

Most upsells fail because they’re generic.

NIA analyzes:

  • Guest arrival times

  • Length of stay

  • Travel patterns

  • Group size

  • Past preferences

  • Message sentiment

  • Local demand patterns

…and then proactively offers the right upsell at the right moment—automatically.

Example:

A guest messages, “We land early—can we drop our bags somewhere?”
Most PMS platforms reply with information.

NIA instead replies and suggests:
“Would you like early check-in? It’s available for $35.”

Result?
A seamless guest experience and an instant revenue uplift.

 

2. Dynamic, Personalized Offer Paths for Every Guest

NIA adapts to guests in real time, shifting its recommendations as their behavior changes.

If a guest:

  • Shows interest in restaurant options → NIA offers local partnerships

  • Mentions a celebration → NIA offers champagne or experience add-ons

This is personalization at the scale Airbnb, STRs, and boutique hotels have always dreamed of—but could never deliver manually.

 

3. Concierge & Upsell Agent (Your New 24/7 Revenue Engine)

Hotels used to rely on a full concierge team to spot revenue opportunities.

Now?

One Agentic AI does it in microseconds—across hundreds of properties at once.

NIA’s Upsell Agent handles:

  • Early check-in + late checkout

  • Parking

  • Luggage services

  • Transportation

  • Local experiences

  • Restaurant partners

  • Room upgrades

  • Affiliate offers

  • VIP amenities

And it does it contextually, intelligently, and invisibly.

Property managers using NIA see 30%+ more revenue from upsells—because the system never misses a moment.

 

4. Real-Time Execution—in the Guest’s Preferred Channel

Guests don’t go to a concierge desk anymore.
They live on:

  • Airbnb chat

  • SMS

  • WhatsApp

  • Email

NIA meets them where they are—and executes requests instantly.
No wait. No queue. No routing to the wrong department.

 

5. A Better Guest Experience and Higher Revenue—Without Hiring More Staff

Agentic AI doesn’t replace hospitality teams.
It removes the tasks that prevent them from being truly hospitable.

Your staff focuses on what matters:
Taking care of guests.

NIA focuses on everything else:
Revenue, timing, personalization, coordination, and execution.

The result?

Happier guests.
Happier staff.
More revenue.
Less overhead.

 

The Future of Hospitality Revenue: Autonomous Value Creation

What used to take:

  • A concierge

  • A sales team

  • A revenue manager

  • A guest services rep

…now happens inside one unified Agentic AI system.

Guest experience and revenue are no longer separate disciplines—they’re intertwined, and NIA optimizes both simultaneously.

This is the future of hospitality:
Every interaction → a service moment → a revenue moment.

Hotels and STR operators who embrace this will win.
Those who stay on reactive systems will fall further behind.

 

Ready to Turn Guest Conversations Into Revenue?

If you want:

  • Higher guest satisfaction

  • 30%+ more upsell revenue

  • 24/7 autonomous concierge service

  • A PMS that actually works for you

  • A platform built for the future, not the past

Then it’s time to meet NIA—the world’s first Agentic AI built for hospitality.

Book a demo with Jurny and see the Agentic AI Concierge in action.

Your guests will feel the difference.
Your revenue will prove it.