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Unstoppable Growth: How the Vacation Rental Industry Continues to Thrive in 2024

How the Vacation Rental Industry Continues to Thrive in 2024

The vacation rental industry has witnessed extraordinary growth in recent years, with a consistent increase in both market value and demand. As travelers worldwide shift their preferences toward vacation rentals, the industry is set to continue expanding, providing exciting opportunities for investors, hosts, and consumers alike. In this blog post, we will explore the key growth drivers and future prospects for the vacation rental industry, with a particular focus on Airbnb, the sector's leading platform.

Vacation Rental Industry Growth: A Rising Tide

The vacation rental market has experienced remarkable growth, with its value soaring by 22.76% between 2020 and 2021. This upward trend is expected to continue, with market research indicating a compound annual growth rate (CAGR) of 8.49% from 2022 to 2026.

Traveler preferences have evolved significantly over the past decade, with the rate at which they book vacation rentals surging by 240% from 2011 to 2019. As a result, a staggering 86% of consumers plan to book a vacation rental at some point in 2022.

Airbnb: The Industry Giant

As of August 2022, Airbnb is valued at over $70 billion, despite experiencing a 34.3% decrease in value since the beginning of the year. With over 4 million hosts offering 6 million listings on the platform, Airbnb has cemented its position as the industry's dominant player. The average host earned $13,800 in 2021, with over 60% of U.S. hosts renting out their primary homes while on vacation.

Despite the challenges posed by the COVID-19 pandemic, vacation rentals have outperformed hotels in terms of occupancy rates. In March 2020, global hotel occupancy plummeted to 17.5% from 77% during the same period in 2019 – a staggering 77% decrease. In contrast, Airbnb generated $3.4 billion in revenue in 2020, down from $4.7 billion in 2019, but still demonstrating the resilience of the vacation rental market during turbulent times.

The Power of Small Businesses

The vacation rental industry largely comprises small businesses, with 70% of companies managing fewer than 20 units. Only 10% of vacation rental companies manage more than 100 units, highlighting small businesses' crucial role in driving the sector's growth.

The Future is Bright

With the number of Airbnb listings and investors in the short-term rental industry surging, the occupancy rate remains high due to steady demand, particularly during peak vacation months. As a result, the vacation rental industry is poised to enjoy a CAGR of approximately 8.5% over the next three years.


The vacation rental industry has proven its resilience and adaptability in the face of challenges, emerging as a dominant force in the travel and hospitality sectors. As consumers increasingly opt for vacation rentals and new investors enter the market, the industry is set to continue its impressive growth trajectory. 

From seamless guest experiences to efficient property management, Jurny empowers you to navigate this evolving landscape with ease. Schedule a call with us and learn how our Vacation Rental Property Management Software can help you.