In 2025, whether you’re managing an Airbnb, Vrbo, or vacation rental property, you must leverage the latest technology to stay competitive. The demand for seamless guest experiences, streamlined operations, and increased revenue is higher than ever. To meet these demands, a Property Management System (PMS) is a must-have. This system should combine AI-driven features, cutting-edge automation, and user-friendly interfaces that optimize every aspect of property management.

Here’s a guide to the most essential features you should look for in a PMS:

 

1. AI-Powered Guest Communication

AI is revolutionizing the way property managers communicate with guests. In 2025, your PMS must include AI-driven communication tools that automate interactions at every stage of the guest journey. From booking confirmations to personalized upselling offers, AI-powered assistants can handle inquiries, manage reviews, and ensure timely responses. According to a study by PwC, 82% of travelers expect quick and efficient responses to their requests, and AI allows you to meet these expectations without manual intervention.

2. AI-Enhanced Guest Experience Features

Providing a seamless guest experience is more important than ever. A PMS with AI-powered guest experience features, such as digital check-ins, mobile keys, and personalized local recommendations, can greatly enhance guest satisfaction. These technologies not only improve convenience for guests but also reduce the need for front-desk interactions, making your operations more efficient. By offering a seamless, tech-driven guest experience, you improve guest retention and increase the likelihood of positive reviews, which are vital for your business’s success.

3. AI-Driven Dynamic Pricing & Revenue Management

AI-powered tools allow your PMS to adjust your rates in real-time based on demand, seasonality, local events, and competitor prices. This feature optimizes your pricing strategy to increase your revenue potential. Research shows that properties using AI-driven dynamic pricing have seen an increase of 10-20% in revenue per available room (RevPAR), making it an essential tool for short-term rental owners looking to maximize profitability.

4. Automation of Repetitive Tasks

Automating routine tasks is a game-changer in the short-term rental industry. A PMS with automation capabilities allows you to streamline guest communications, payment processing, invoicing, check-ins, and more. This reduces the risk of human error and frees up time for property managers to focus on improving the guest experience. A Deloitte survey found that 63% of businesses are increasing their use of automation, and for short-term rental managers, this means less time spent on administrative tasks and more time spent engaging with guests.

5. Centralized Reservation Management

Managing multiple booking platforms like Airbnb, Vrbo, and Booking.com can be cumbersome. A top-tier PMS should centralize all these reservation channels into one unified platform. This ensures that your calendar is always up to date across all channels, preventing double bookings and improving operational efficiency. With more than 50% of bookings coming from OTAs, a centralized reservation management system is critical to maintaining a smooth and trustworthy operation.

6. Smart Housekeeping and Maintenance Management

Efficiency in housekeeping and maintenance is vital to delivering a top-tier guest experience. A PMS that integrates smart housekeeping and maintenance management can help schedule cleaning tasks, track room status, and ensure timely maintenance repairs. In the short-term rental business, cleanliness is one of the top priorities for guests, with 44% of hotel guests saying it’s their number one factor in choosing a property. A PMS with built-in tracking for these tasks ensures your property is always ready for the next guest.

7. Comprehensive Analytics and Reporting

A PMS for short-term rentals should provide detailed analytics and reporting tools that give you insights into occupancy rates, revenue trends, guest satisfaction, and market conditions. By analyzing this data, property managers can make informed decisions, optimize pricing strategies, and enhance the guest experience. According to Hotel Management, 45% of hotel managers prioritize data-driven insights for improving operations, and short-term rental managers should be doing the same.

8. Mobile Accessibility

The ability to manage your short-term rental property from anywhere is essential in today’s fast-paced environment. A PMS with a mobile-friendly interface or dedicated app allows property managers to manage reservations, communicate with guests, and handle tasks on the go. With mobile bookings on the rise (Statista reports that 72% of hotel bookings are made via mobile), a mobile-accessible PMS gives managers the flexibility they need to stay connected to their operations anytime, anywhere.

9.  Integrated Channel Management

Managing short-term rental properties across multiple OTAs can be a headache. An integrated channel management system ensures that your rates and availability are updated in real-time across all booking platforms, from Airbnb to Vrbo. This reduces the chances of overbookings, streamlines the booking process, and allows you to efficiently capitalize on bookings from various channels. With an integrated system, your operations will run more smoothly, without the need for manual updates.

10. Scalability and Flexibility

Whether you’re managing a single Airbnb or an entire portfolio of short-term rental properties, scalability is essential. As your business grows, your PMS should grow with you. Look for a system that can scale to accommodate additional properties, integrate with new platforms, and adapt to changing business needs. A flexible PMS reduces the need for costly upgrades or system overhauls, ensuring that your operations remain smooth and efficient as you expand your rental portfolio.

 

 

Your All-in-One Solution: Why Choose Jurny?

When it comes to integrating these essential features into a single platform, Jurny stands out as a leading PMS for short-term rentals and hospitality businesses. Jurny’s AI-powered PMS provides everything you need to manage your properties efficiently, improve guest experiences, and maximize revenue.

 

Here’s how Jurny incorporates the top features you need:

  • AI-Powered Guest Communication: Automate guest interactions with Jurny’s Nia - AI assistant for timely responses and personalized communication.
  • Centralized Reservation Management: Seamlessly sync your reservation channels to avoid overbooking and ensure smooth operations.
  • Integrated Channel Management: Effortlessly update rates and availability across all OTAs in real-time.
  • AI-Driven Dynamic Pricing: Maximize your revenue with automated, data-driven pricing adjustments.
  • Housekeeping & Maintenance: Manage tasks efficiently with smart scheduling and tracking to ensure rooms are always ready for new guests.
  • Mobile Accessibility: Stay connected and manage your property on the go with Jurny’s mobile app.
  • Guest App & IoT Integrations: Enhance guest experiences with features like digital check-ins, mobile keys, and smart home devices.

 

Ready to Take Your Short-Term Rental Business to the Next Level?

Choose Jurny for an all-in-one PMS solution that leverages AI to streamline your operations and enhance the guest experience. Schedule a demo today to discover how Jurny can help you stay competitive in 2025 and beyond.

 

 

References

Deloitte. (2021). Automation in the hospitality industry: How AI is shaping the future of guest experience. Deloitte Insights. Retrieved from https://www.deloitte.com

PwC. (2023). Travel & hospitality: Expectations for a seamless experience. PwC Global. Retrieved from https://www.pwc.com

Statista. (2024). Hotel bookings made via mobile devices worldwide. Statista. Retrieved from https://www.statista.com

 

 

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